The person behind the thinking
David
Solomon
Founder & Creator of Professional Decision-Making
David Solomon is the founder and creator of Professional Decision-Making — a discipline that begins with the person making the decision.
01The question
Why do capable people decide badly?
Over decades of work with leaders, one question kept returning: why do intelligent, experienced people — with good data and good intentions — still make poor decisions?
The answer was rarely a lack of knowledge. It sat inside the decision-maker: in experience that had hardened into habit, in assumptions no one had examined, in emotion that went unrecognized.
02The work
Thirty years where decisions matter.
David’s work in organizational consulting and executive development has taken him into global corporations including IBM, Arrow Electronics, Nova and Unilever; into banking, working with thousands of bank managers; and into the Israeli Air Force, with combat pilots and military commanders.
Different worlds, the same pattern: the quality of the outcome depends on the quality of the person deciding.
03The discipline
Professional Decision-Making.
PDM is the result: a disciplined way to understand the decision-maker before improving the decision. It stands on four legs — goal clarity, value base, information analysis and emotional regulation — and offers a structured process for navigating decisions, the PDM Navigation Tool, alongside a body of principles David has developed for creating, not only making, decisions.
04The book
I Decide.
David is the author of “I Decide”, part of his wider work on how leaders take ownership of the decisions that shape them and their organizations.
05How David works
One discipline, four roles.
- Speaking
- Keynote lectures that put the central PDM question in front of leaders.
- Teaching
- Workshops and programs where leaders practise the PDM tools on their own decisions.
- Mentorship
- One-on-one mentorship within the executive leadership program.
- Consulting
- Long-term work on how an organization creates its decisions — its decision culture.
06Where the thinking was tested
Experience where decisions matter.
- 01Three decades30+ years of organizational consulting and executive development.
- 02Global corporationsWork with leaders at IBM, Arrow Electronics, Nova and Unilever.
- 03Financial institutionsThousands of bank managers.
- 04Where decisions cannot waitIsraeli Air Force combat pilots and military commanders.
- 05AuthorAuthor of “I Decide”.
Selected organizations
- IBM
- Arrow Electronics
- Nova
- Unilever
PDM principle 13
Those who continually postponeor cannot make decisionswill eventually work for those who can.
Speak with David.
For executive teams, boards, universities, conferences and leadership events.